like a free agent: Develop your 'personal brand'
By SHAUNA M. HEATHMAN and CHERYL SMITHEM
Special to CharlestonCurrents.com
1, 2009 -- In an ideal world, hard work and dedication set individuals
apart from one another, prove them worthy of promotion or land the
candidate a job. Instead, reality has taught us that this may not
always be the case, especially in a competitive environment. These
days, everyone is looking for that extra boost to get ahead.
most of our parents hit the job market, they did so with the expectation
that they would find a position with a company and stay there for
their entire career. In the early 1990s, corporations began merging
and purging, and employees realized that they were expendable. Bounced
onto the job lines for the first time, many had only their personal
contacts to seek a job and had never thought of how to market themselves
as a job candidate.
the most recent economic downturn, people turned out of a job who
have marketed themselves as a brand, just as a corporation would
do, are finding it easier to secure the next position or to start
up their own professional endeavor. In the world of professional
sports, free agents have long sought to call attention to their
individual skills, not just the team they play for. By doing this,
the individual was the marketable commodity, not the team. Being
a free agent or brand enhances one's opportunities.
some may define a brand as a logo, tagline or packaging design for
a specific product or a business; the currently acceptable definition
of a brand is the sum of a person's experience with a product, corporation
or service. It is every experience a consumer has, from the interaction
with customer service to the colors of the logo and the function
of the products.
Business Women's Association will offer a workshop called
"Developing a Personal Brand" at 6 p.m. Oct. 12
at the Clubhouse at Wescott Plantation in North Charleston.
Shauna M. Heathman of Mackenzie Image Consulting and Cheryl
Smithem of Strategic Marketing and Public Relations will lead
the program. Oct. 3 is the deadline to reserve a spot.
attendees will learn the skills to assess their brand and
find out how to capitalize on their brand. The event isn't
limited to job seekers; any professionals who want to enhance
the way they're perceived are welcome.
is $20 for ABWA members and $25 for nonmembers and includes
a plated dinner. Advance registration and payment are required.
To register or learn more, contact ABWA President Kathy Berman
at 795-9751 or by e-mail.
Send registration payments (check or cash) to P.O. Box 32338,
Charleston, SC 29417, in care of ABWA/Kathy Berman.
brand is the "resonance" that remains following interaction
with any aspect of the product, service or company. Therefore, a
brand is not a tangible item but a perception that can be shaped
by the qualities of interaction.
recent years, the broad understanding of a brand and the concept
of a free agent have merged into a new way of presenting oneself
to the employment market.
relatively new concept -- personal branding -- has hit the mainstream,
and people are using it to get ahead. Distinguishing yourself with
a personal brand can be a significant tool for any individual looking
to build credibility.
a personal brand is a way for individuals to market themselves in
such a way that it makes them unique yet easily identifiable by
others. Branding yourself for success is about bringing your best
attributes and work skills to the forefront. It provides a sense
of control in that you can decide how you want to be perceived before
others make that decision for you. It also offers an individual
an identity that might otherwise get lost in the crowd.
a personal brand allows individuals to create portable equity for
themselves. Those who use personal branding well distinguish themselves,
and interactions with them will further embed their brand in the
psyches of those with whom they interact.
employees can learn how to utilize the same marketing tactics that
have long been part of the toolkit of corporations. To help business
people in the Charleston area learn these skills, the American Business
Women's Association (ABWA) is presenting a workshop, "Developing
a Personal Brand," on Oct. 12 (see the box with this article).
The deadline to reserve a spot is Oct. 3. Please join us!
M. Heathman owns Mackenzie Image Consulting, which specializes in
helping others build an effective personal brand through appearance,
behavior and communication. Cheryl Smithem of Strategic Marketing
and Public Relations has a diverse background in the development
of marketing plans, public relations plans, strategic planning,
brand development, and e-media development.
to Napa Valley lifts the spirits (ahem!)
ANDY BRACK, publisher
Calif., Sept. 27, 2009 If you don't know much about wine
when you visit Napa Valley, that's OK there are plenty of
helpful people who will steer you in the right direction. In fact,
there don't seem to be many directions that are wrong.
weekend trip during harvest time in the California wine country
served to lift the spirits (no pun intended) for me and my guide,
an old college friend who is in the wine business. What we discovered
on an all-day tour were family-run wine businesses that focus on
making great, high-quality wine.
Wine Cellars in Yountville,
winemaker Anthony Bell produces up to 15,000 cases of wine a year.
A South African with an advanced degree in winemaking in California,
Bell advocates making quality wines that take full advantage of a
vineyard's particular climate, soil and type of grape.
is grown in the vineyard, Bell explained in a brochure about
his winery. We are merely stewards of nature while the wine
is in our cellar.
result of his blend of science and art: rich Cabernets, silky Syrahs
and other wine that are delights to sample.
after a stop at a brew pub for lunch (one winemaker told us it takes
a lot of beer drinking to make good wine), we visited with T'Anne
Butcher, who grew up in the wine
business and today runs Wine
Sensory Experience, a business in Calistoga that helps people
appreciate different qualities in wine.
her classes, students learn to appreciate how different shapes of
glasses influence the smell of a wine. Glasses that are round and
ball-shaped concentrate a wine's scent at the opening. Conversely,
a cylinder-type glass allows smells to escape easier, which means
it's harder to detect a wine's richness.
glasses best concentrated the aromas of the wine.
doing yourself a disservice if you buy cheap glassware and think
it doesn't matter, because it does, she said. A moderate-priced
red wine served in a proper red wine globe (a big glass) likely
will taste and smell much better than the same wine in a cheap glass.
thing T'Anne taught us: there are four different edges to a wine
glass tilted-in, tilted-out, straight-across and rounded.
The edge controls how the wine hits the palate in the middle
part of the tongue or in the back or front. Who knew?
Bailey at Zahtila
Vineyards outside Calistoga taught us another lesson. He gave
us a few blind-tasting challenges to allow us to learn what we liked,
based on the wine, not any information about it.
the most interesting tasting involved two versions of a Cabernet
Sauvignon. One bottle was $65 from grapes produced by a well-known
grower whose grapes have been the basis of award-winning wine for
20 years. Another bottle was $35 from grapes produced by another
grower on land just 400 yards from the first grower's parcel of
there a difference? Absolutely. We were stunned. (Bad news for me
because I liked the more expensive one better.)
we stopped by Van
Der Heyden Vineyards near Napa where winemaker Michael Gregg
was kind enough to show us around his family's small operation that
makes about 3,000 cases of specialty wines per year.
he showed us cool fermentation tanks and acres of vines waiting
to be picked in the next week, he explained how his winery was the
only one in the world to produce a late harvest Cabernet. How? By
leaving the grapes on the wine a few days longer than most operations,
which causes flavors to become more concentrated. The result is
a rich Cabernet that is much sweeter than most.
bottom line from this trip: Good wine is that which tastes good
to you. In the Napa Valley, there is a whole lot from which to choose.
Talking with people about how they are making their wine is the
best way to learn and enjoy. We'll be coming back.
Brack, publisher of CharlestonCurrents.com, can be reached at: firstname.lastname@example.org.
According to Debbie Marlowe at The
Wine Shop in Charleston, none of the winegrowers above appear
to have wine on sale in the area, but you can contact them via the
Web to learn more.
us a letter
a comment or want to vent? If you have something to
say about leadership in South Carolina, the state of baseball
today, good barbecue or something about your community's government,
drop us a line to: email@example.com.
Please send no more than 200 words and include contact information
(phone number, hometown) so we can get in touch with you.
public spiritedness of our underwriters allows us to bring CharlestonCurrents
to you at no cost. This issue's featured underwriter is the Charleston
RiverDogs. The Lowcountrys leader in sports entertainment,
Charleston RiverDogs baseball is an attractive, affordable medium
for your group or business. The RiverDogs develop the next major
league stars for the 26-time World Champion New York Yankees at
one of the finest ballparks in Minor League Baseball -- Joseph P.
Riley, Jr. Park. Three short words sum up the every day approach
taken by the Charleston RiverDogs front office. The brainchild of
club President Mike Veeck, the nine-letter phrase Fun Is Good
is meant to be a guideline and daily reminder of how employees should
approach their jobs and in turn capture the imagination of the fans
to turn them into repeat customers. Call them today at (843) 723-7241
or visit online at: www.RiverDogs.com.
trip, farm supper to benefit Lowcountry Local First
The first Lowcountry Field Feast, a field trip to a Walterboro farm
along with farm tours and a dinner prepared by national award-winning
chef Mike Lata of FIG, will take place Oct. 11, with proceeds benefiting
Lowcountry Local First.
event will take local residents to Keegan Filion farm, which raises
chickens, turkeys and pigs that are gaining a wide reputation for
the quality and for the farm's commitment to sustainable agriculture.
Guests should arrive at the farm between 3 p.m. and 4 p.m. and will
have a chance to enjoy cocktails before a farm tour. The seated
supper begins at 5 p.m.
Field Feast menu will include free-range meats from Keegan Filion,
seasonal ingredients from local farmers and growers, organic wines
from Yellow + Blue, and signature Field Feast cocktails from Single
are $125 per person. For details or tickets,
go online for more.
Local First is a Charleston based nonprofit that builds awareness
of the importance of supporting local independent businesses and
farms. The organization's Sustainable Agriculture Initiative and
Farm Fresh Food program focus on strengthening local farms and producers
by creating partnerships with local restaurants, institutions and
offers Halloween evening event for youngsters
happens at the Charleston Museum at night? Does the mummy walk the
corridors? Do the Revolutionary War soldier mannequins camp out?
Kids can find out the surprising answers at "Nighttime at the
Museum: Halloween Edition" from 6 p.m. to 8 p.m. Oct. 30 at
event will feature glimpses of rarely seen animal mounts, fencing
demonstrations, a colonial nautical touch table, new historical
figures, and an elaborate scavenger hunt. Kids will be able to make
Halloween crafts, including a trick-or-treat bag. Guests of all
ages can also learn about the Museum's funerary and mourning collection,
see some "killer" fashions from the textile collection,
get spooked by Egyptian artifacts and more. Participants are welcome
to dress as their favorite animal or historic character, or to wear
their Halloween costume.
are $10 per member adult, $20 per nonmember adult, $5 per member
child and $10 per non-member child; those younger than 3 get in
free. A light pizza supper is included with the ticket price. Registration
is required and can be handled online
or by phone, 722- 2996, ext. 264.
TV show looking for inspiring Lowcountry women
an inspiring local woman? WLCN TV Charleston wants to know her,
too. The station is offering a new show called "Daughters of
Charleston" that will feature women who live in the Charleston
area who are helping to make the community a better place.
WLCN is looking for interesting and inspiring guests: women who
volunteer for nonprofits, run a small business, or are involved
in the arts and are willing to share their experiences or showcase
of Charleston" is filmed live at the WLCN studios every Thursday
at 12:30 p.m. and will air starting Oct. 15. To learn more about
the show, call 518-0195 or send an e-mail.
us your opinion
If you have a review of a book, movie, restaurant or local arts
endeavor, please send no more than 150 words to editor Ann
Thrash. Make sure to include your name and full contact information.
houses" (sometimes called "prayer houses") functioned
on antebellum South Carolina plantations as both the epitome of
slave culture and symbols of resistance to slaveholders' oppressive
version of Christianity. Generally simple, clapboard structures
built by the slaves themselves, praise houses were erected with
the knowledge, if not always the complete approval, of the master
class. Meetings in the praise house usually occurred on week nights
rather than on Sunday mornings. Pious masters preferred that their
slaves be in attendance at white-dominated churches where sermons
buttressed the slave system with carefully chosen scriptural texts.
Star Hall on Johns Island
simple architectural aesthetic of the praise house mirrored the
nonliturgical style of slave religion. Enslaved Christians favored
empty space over altars, kneelers, pulpits, and sometimes even chairs
and pews. The resulting sparseness provided the slaves more room
for "ring shouts" during often all-night sessions of prayer
and song. Frederick Law Olmsted recalled visiting one South Carolina
rice plantation where the master had attempted to provide the plantation
praise house with "seats having a back-rail," only to
be informed by the slaves that this would not "leave them room
enough to pray."
funerals, and other activities centered on the praise house. Following
emancipation, some of these structures continued to serve the freedmen,
providing them with a place for schools and public meetings.
very existence of praise houses in South Carolina indicates that
masters failed in their attempt to make the plantation a completely
closed system. Even under the degrading conditions of slavery, religious
life and practice strengthened and sustained the slave community.
The building of the praise houses reveals the struggle of the enslaved
to maintain their humanity in the midst of an inhuman system.
Excerpted from the entry by W. Scott Poole. To
read more about this or 2,000 other entries about South Carolina,
check out The
South Carolina Encyclopedia by USC Press. (Information used
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Bulldogs have a big home game on Saturday at 1 p.m. against perennial
Southern Conference rival Appalachian State. Citadel football games
are always great family events, thanks to the pageantry, pride and
patriotism always displayed by the cadets and the crowds. Here are
five Citadel football numbers from the 2009 Media Guide. If you
want to take the kids and head out to the game, click
here for ticket info.
First year that The Citadel played football.
Southern Conference football championships won by the Bulldogs
The Citadel's all-time record in bowl games (the Bulldogs beat
Tennessee Tech 27-0 in the 1960 Tangerine Bowl).
Largest crowd at Johnson Hagood Stadium (vs. Marshall in 1992).
The Citadel's ranking nationwide among Football Championship Subdivision
(FCS) schools when it came to attendance last year. During the
2008 season, 73,568 people attended Citadel games.
of a free society is a society where it is safe to be unpopular."
E. Stevenson Jr., U.S. diplomat and Democratic politician (1900
Today through Oct. 4, various locations. Tickets are now
on sale for the annual arts festival, which highlights black artists'
contributions to dance, music, literary arts, visual arts, theater
and the overall cultural community in Charleston. Schedules, tickets,
more info: http://www.mojafestival.com.
Charleston Style: 5:30 p.m. to 7 p.m. Wednesdays, Sept. 30
through Nov. 18, Culinary Institute of Charleston's Palmer Campus,
66 Columbus St., Charleston. A series of short courses celebrating
the many facets of entertaining with a focus on Charleston style
and traditions. Guest presenters include hosts, event professionals,
authors, collectors, stylists and other specialists known for their
distinctive contributions to local hospitality and tourism. Light
beverage and cocktail samplings will be provided. Cost: $149. More
and Politics in the Park: 5:30 p.m. to 7:30 p.m. Oct. 1,
Mount Pleasant Memorial Waterfront Park. Mix and mingle with candidates
for Mount Pleasant mayor and Town Council at this event sponsored
by the Charleston Metro Chamber of Commerce. Cost: $30; includes
food and beverages. Registration.
4 Paws: 6 p.m. to 9 p.m. Oct. 1, The Landing on Shem
Creek (former site of The Trawler). Fashion show featuring local
retailers to benefit the Charleston Animal Society. The finale will
be a pet parade featuring animals for adoption. Door prizes, freebies,
food and cash bar. Go
online to see a list of items that the animal society is requesting
as donations. Admission: $5 at the door; tickets also available
in advance from Lowcountry Plastic Surgery Center at 971-2860.
Tour: 1 p.m. to 5 p.m. Oct. 3. As part of the National
Solar Tour organized by the American Solar Energy Society, the S.C.
Solar Council is organizing a solar tour in Charleston to showcase
local homes and businesses that have decided to use solar energy.
For more information about the sites and locations, learn
American Festival: Noon to 6 p.m. Oct. 4, Wannamaker
County Park, North Charleston. Formerly called the Festival Hispano,
the 18th annual festival, sponsored by Charleston County Park and
Recreation Commission, will feature Latino culture. Festival includes
live music, folkloric dance groups, Brazilian martial arts, a salsa
dance contest, crafts, events for kids, and food (including tamales,
empanadas, chorizo, arroz con gandules, and jerk and curry chicken).
Cost: $10 per person, or six Greenbax (free for ages 12 and younger).
Tickets/info: 795-4FUN or check
ONGOING AND SOON
Spirit": Various times, Oct. 7-Oct. 18, Sottile
Theatre at the College of Charleston, 44 George St. Charleston Stage
will present Noel Coward's classic ghostly comedy just in time for
Halloween. The plot in brief: Charles is celebrating his second
marriage when the ghost of his first wife, Elvira, shows up to join
in the celebration. When his old wife and his new wife cross paths
at a séance, spirits and tempers fly. Tickets: Online
or call 577-7183.
to Mom Sale: 7 a.m. to 11 a.m. Oct. 10, National Guard
Armory, 245 Mathis Ferry Road, Mount Pleasant. Sponsored by the
MOMs Clubs of Mount Pleasant, the sale features toys, books, clothing,
baby equipment, bedding, furniture and more from 100 different consigners.
The event also includes a special half-off sale from 12:30 p.m.
to 2 p.m. for all remaining items. Proceeds will benefit the Charleston
Autism Academy and Carolina Children's Charity. There is a $1 entry
fee to the sale. Send e-mail
for more information..
Bear Picnic: 1 p.m. to 4 p.m. Oct. 11, Hampton Park.
Free, family-focused event hosted by the Park Angels, the volunteer
group of the Charleston Parks Conservancy. Events will include storytelling,
face painting, crafts, music, a parade with children and their dressed-up
teddy bears, and a booth where children can plant seeds. Food and
drinks will be available for purchase, or attendees can bring their
own picnic fare. More info: 724-5003 or visit
Branding Seminar: 6 p.m. to 8 p.m. Oct. 12, Wescott Plantation
Clubhouse, 5000 Wescott Club Drive, Summerville. Sponsored by the
Summerville chapter of the American Business Women's Association
(ABWA), the program is open to the public and will ABWA members
Shauna Heathman of Mackenzie Image Consulting and Cheryl Smithem
of Strategic Marketing & Charleston PR, experts on personal
image, strategic marketing and public relations. They will be discussing
the significance of building an effective and appealing personal
brand to help you reach your career goals. Cost: $20 ABWA members,
$25 nonmembers; price includes dinner and tea or water. Register
by Oct. 3 by contacting Kathy Berman by email
or at 795-9751.
Forum: 2 p.m. to 5 p.m. Oct. 20, Charleston Marriott.
Charleston Metro Chamber of Commerces Annual Growth Forum
will have recommendations from the city of Charlestons Green
Committee (CGC), which is advising the city in the creation of a
local action plan for climate protection and sustainability. Charleston
County Deputy Administrator Kurt Taylor will provide an update on
major road projects that are being funded through the half-cent
sales tax program. Cost: $45 chamber members, $60 nonmembers. To
this Web page.
Great Presentations: 6 p.m. to 8 p.m. Oct. 20, Center
for Women, 129 Cannon St. The Entrepreneurial Woman Series, which
focuses on helping women create, manage and build businesses, will
look at how to make a great presentation and maximize your time
in front of a client or customer. Debbie Cooler of Dale Carnegie
and Claire Gibbons of Powerspeak Communications will lead the program.
Cost: $20 for CFW members, $40 nonmembers. Register
Picnic: 1 p.m. to 4 p.m. Oct. 25, Dill Sanctuary, 1163
Riverland Drive, James Island. The Friends and Needed Supporters
(FANS) of the Charleston Museum will host their annual family picnic,
which includes nature walks, live bluegrass by the Eagle Creek Band,
a Lowcountry dinner (fried chicken, ham, red rice, etc.), a
touch tank with marine animals, games, hayrides and demonstrations
by experts from the Center for Birds of Prey. Cost (all-inclusive):
$15 FANS member adults; $20 nonmember adults; $7 for children; free
for ages 5 and under. Advance reservations are required; call 722-2996,
ext. 264, or register
online through the calendar.
Red Party: 7 p.m. to 11 p.m. Oct. 29, Old City Jail,
21 Magazine St. The American College of the Building Arts will present
the party, during which the always-spooky Old City Jail will be
transformed into a rich red venue. Attendees are asked to dress
in red and wear masks. The event features a raffle and silent auction
with items such as luxury trips to Africa and the Caribbean. DJ
Arthur Brouthers will provide music for guests to dance to on a
color-changing, illuminated dance floor. Open bar; food by Carolina
Catering. Tickets: $55 in advance, $65 at the door. To purchase,
call 577-5245, visit
online or e-mail
Polar Plunge prep
Homes for Christmas
Enjoy holidays sans lbs.
Instruments of Hope
Armas: Latin biz expo
Be a principal
Women at Gibbes
new food show
on car tags
way of tithing?
over on Sanford
off a little
is time for courage
place for prejudice
fun at Halloween
to old clunker
to squeeze in
on holiday lights
a tourist here
lists of year