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TODAY'S
FOCUS
Affordable strategies for growth in a down economy
By ADAM WITTY
Founder/CEO, Advantage Media Group
Special to CharlestonCurrents.com
JULY
19, 2010 -- During the panic of 1871 in Paris, everyone was selling.
Everyone! Except for, of course, Baron Rothschild, who made a tidy
fortune swimming against the tide and displaying confidence when
everyone else was stricken with panic and paralyzed by fear.

Witte
|
With
July Fourth just behind us, many entrepreneurs and small business
owners are fighting tooth and nail to maintain their independence.
The economic downturn that began in 2008 and continues well into
2010 has left many businesses bruised, battered and broken.
The
disastrous market conditions of the past 18 months have provided
a parallel to the panic of 1871 - and some incredible deals if you
are daring, creative and entrepreneurial enough to see them. During
these troubled times, it's important for business owners to behave
like the late great Baron Rothschild and look for the opportunity
amidst the rubble.
I'd
like to offer you some strategies to help your company not just
stay afloat, but make it to the other side of the ocean of uncertainty.
RECRUIT:
Does your sales force or marketing team need a facelift? The
current unemployment rate means that there are an awful lot of bright
people out there looking for work. Now is the time to build your
team and boost your company's cache with very high caliber people
at a price that before might not have been possible. Your employees
are a direct reflection of you and your company. Invest wisely.
FIFTH-BIRTHDAY
FUNDRAISER FOR PENCILS OF PROMISE
Advantage
Media Group, a Charleston-based publisher of business and
self-help books, turns five years old today and is celebrating
its birthday by partnering with the nonprofit Pencils
of Promise to raise $5,000 to build a school library
in Laos in Southeast Asia.
The
company donated $1,000 to get the ball rolling. Pencils
of Promise partners with communities in the developing world
to build schools and increase educational opportunities,
focusing on early education, high-potential females and
empowering a new generation of passionate leaders. Donations
are tax deductible. Click
here to learn more or donate.
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APPRECIATE:
Show your customers that you appreciate them. Your existing customers
are your company's best asset. Treat them accordingly. Listen to
their feedback and give them what they are looking for, particularly
if it is of little or no cost. Our company, Advantage Media Group,
is a leading publisher of business, motivation and self-help media,
and our authors have told me that they want help in building speaking
platforms based on their books. To accommodate, I decided to offer
a free bonus day on that topic at our Annual Marketing Summit in
October. By offering our clients exactly what they want, we have
been able to dramatically boost enrollment for the conference. Everybody
wins!
ENGAGE:
What is the best way to keep your customers coming back time
and time again? Engage them, get them involved and give them incentives!
In 2009, a whopping 67% of our new authors came from a referral
or an introduction from an existing author. To ensure that this
trend continued, we introduced a contest called "Author Get
an Author," and the grand prizes are really good (trips to
the Mediterranean, Super Bowl tickets, etc.). This is a creative
way to incentivize clients to do what they are already doing, and
a fun way to get them excited about it.
CELEBRATE:
Celebrate milestones through charity. Nothing makes people's blood
boil more than another story about corporate greed and excess. The
next time your company has something to celebrate, or a milestone
to recognize, do so in an unconventional and charitable manner.
Advantage Media turns five years old today, July 19, and we have
asked all of our clients to help us raise enough money to build
a school library in Laos (see the box with this story for more information).
Connecting with your customers on a more altruistic level will allow
you to build bonds and connection points that transcend simple commercial
transactions.
Despite
some of the most troubling economic times since the Great Depression,
we entrepreneurs must plow ahead. The time has never been better
to pounce - and make significant gains. We must add talent to our
team, we must market and promote more aggressively, and we must
find creative strategies to address fundamental business principles.
Adam
Witty is the founder and chief executive officer of Advantage
Media Group, a full-service, author-centric publisher that helps
entrepreneurs, CEOs and business leaders market and grow their organizations
through the printed word. Contact Witty at 414-5600.
CURRENTS
Turkey offers
opportunities, examples for S.C.
By ANDY BRACK, publisher
IZMIR,
Turkey, July 16, 2010 It's almost mind-boggling how small
the world is getting. Witness how Greenville Mayor Pro Tem David
Sudduth could get phone calls on his BlackBerry, post photos to
Facebook and send text messages to his children while riding
in a bus across the arid, deserted steppe of central Turkey.

Brack
|
It
just proves you can't hide anywhere in the world, Sudduth
observed.
With
the globe's second highest economic growth last quarter at 11 percent,
Turkey is an emerging economic tiger that has grown to become the
world's 17th largest economy.
In
a society that pays attention to economic might, Turkey seems to
be flexing its global wings. But the Turks, a gracious people who
once ruled people on three continents, today appear caught between
the desire to be a first world nation and the reality that there's
a lot of the second world still left inside its borders.
I
just get a feeling that there's not a strong consensus on what they
want to be, said Sudduth, one of several South Carolinians
on a cultural exchange this week in Turkey.
On
one hand, there's a great pride in Turkey for being a pro-Western
secular democracy that has shunned the injection of religion in
government since the 1920s. (Just about everyone in Turkey is Muslim,
although reportedly half are observant.) The country has modern
hospitals with fancy technology found in the best American hospitals.
Students are steered to study math and science so they can help
the nation grow its professional class.

Turkey
is filled with cultural gems, like the Roman ruins of the
ancient city of Ephesus along the coast south of Izmir.
|
Perhaps
taxi ("taksi" in Turkey) drivers are the same everywhere.
In stores, visitors find T-shirts sporting American slogans and
logos. If European industrial dance music isn't playing loudly on
overhead speakers, then it's some kind of American pop. While few
people seem to speak English, Western influences abound in the Coca-Colas
and Pepsis found in the smallest roadside stands along the Anatolian
plain to congested downtown markets.
On
the other hand, Turkey has increasing business ties to Arabic neighbors
and other countries to the East. The ruling political party has
links to faith-based movements that want more moral values in everyday
governance. Other than in Izmir, the most Western of Turkey's large
cities, it's common to see women in conservative dress scarves
that cover their heads and robes that cover their bodies. (It's
also not uncommon to see some of these very same women connected
to the latest cell phone and sporting flashy designer sunglasses.)
In
the Turkey tied more to the past, tourists find it hard to spot
street signs. There's little recycling and a lot of cigarette smoking.
One occasionally can spot a donkey pulling a cart as cars, buses
and trams whiz by. Electricity can go out due to heavy loads on
hot days. Agriculture is still a large part of the rural economy
as Turkey is considered self-sufficient in its food supply.
In
the years ahead as the Turks figure out what they want to become,
a week-long visit makes it clear that South Carolina businesses
might want to put Turkey on their maps because the country is growing.
Here are two ideas:
-
Tourism. This is one of Turkey's biggest sectors as 25
million people visit a year. Perhaps a partnership between Turkey
and South Carolina could allow each to learn lessons from the
other to boost tourism.
-
Education.
Turkey puts a priority on science and math education. It sends
smart students to the U.S. and other countries for advanced degrees.
When students receive their education, they return to Turkey to
fulfill a public service commitment to train more Turks in science
and math. Compared to Turkey, South Carolina gives lip service
to improving science and math education generally considered
a key to future economic success. To compete in the future, South
Carolina needs more math and science scholars.
Turkey,
like South Carolina, is filled with warm, generous people. As Turkey
becomes more of a world player, there have got to be ways for us
to partner to improve both places.
This
column first appeared Friday in StatehouseReport.com,
a sister publication. Brack on Sunday returned from Turkey where
he was a member of a state delegation of a cultural exchange arranged
by Istanbul Center
in Atlanta.
FEEDBACK
Send us
your thoughts
- We
love getting input from you. If you have an opinion you'd like
to share, send your letters to: editor@charlestoncurrents.com.
We look forward to hearing from you!
SPOTLIGHT
Classic
Remodeling & Construction
The
support of our underwriters allows us to bring CharlestonCurrents
to you at no cost. In this issue, we recognize Classic Remodeling
& Construction, Inc. Founded by Bob Fleming in 1989, the
company specializes in designing and building environmentally-sound
residential remodeling and restoration projects including additions,
kitchens, bathrooms and outdoor spaces. Classic Remodeling has an
unmatched reputation for quality craftsmanship, customer satisfaction
and a love for blending aesthetics with functionality. Whether it's
remodeling your bathroom, replacing your outdated kitchen, or adding
a patio, Classic Remodeling will turn your home into the living
space of your dreams. Learn more online at: http://www.classicremodeling.com.
GOOD
NEWS
Signups
now under way for United Way's Day of Caring
The
largest United Way Day of Caring not only in the United States,
but in the world, takes place in Charleston, Berkeley and Dorchester
counties, and Trident United Way announced last week that it's time
to sign up to keep the effort going.
Some
7,000 people are expected to be involved in this year's Day of Caring,
which is planned for Sept. 14. The event brings groups of employees
from local businesses as well as other volunteers together for a
day to conduct projects at nonprofits around the Lowcountry to improve
the lives of others.
Companies
or volunteer teams can sign
up online here to take part. United Way officials say a project
for unaffiliated individuals will be announced in coming weeks.
Aquarium
conducting name-the-gator contest
The
South Carolina Aquarium has been taking suggestions for a name for
its albino alligator -- one of only 50 albino alligators in the
world - and has now narrowed the nominees down to four for a public
vote.
Members
of the public are asked to text their vote through Aug. 12. For
Alabaster, text ALABASTER, for Big Al, text AL, for
D'wight Gator, text DWIGHT, and for Lightning, text
LIGHTNING to 45203.
Each
voter will receive a discounted admission coupon in a confirmation
text. The coupon saves aquarium guests $5 off one child admission
after the purchase of one adult admission at regular price. Simply
show the text message coupon on your phone at the aquarium's admission
window.
The
albino alligator exhibit opened to the public in March. Living in
the recently renovated Blackwater Swamp, the gator occupies an area
with minimal light, imitating a real blackwater swamp. The exhibit's
design ensures negligible contact with UV light, protecting his
delicate skin, which lacks melanin and causes him to be translucent.
Local
man to lead American Lung Association board
Charleston
resident H. James Gooden, a longtime American Lung Association volunteer,
will serve as the association's national board chairman for the
coming year. The association's board of directors elected him to
the post. Gooden will serve a one-year term with the more than 100-year-old
charity.

Gooden
|
If
Gooden looks familiar, it might be because you've seen him on TV:
He's the actor who portrays Sgt. James on the Lifetime series "Army
Wives," which is filmed in the Lowcountry. In addition to acting,
Gooden is the owner and president of ACE Communications.Net, which
specializes in marketing, media design/production, and website solutions.
Gooden
has been a member of the Lung Association's board of directors since
2003 and has chaired the agency's marketing and communications committee
and its strategic planning committee. He also served on the board
of directors' task force on minority health awareness partnerships.
"Losing
loved ones to lung disease caused by cigarette addiction and seeing
children needlessly suffering from asthma are some of the reasons
that I became involved," Gooden said. "Knowing that we
can do great things to improve the lung health of millions of Americans
and save lives is why I am honored to serve. It is an honor to work
with a nationwide organization of volunteers and staff in our fight
for air."
Conservancy,
Gibbes partner to beautify courtyard garden
Tourists and even many local residents may not realize that the
garden behind the Gibbes Museum of Art is open to the public as
part of the Charleston Gateway Walk. Now, with help from the Charleston
Parks Conservancy, the garden is getting a facelift with the hope
more people will explore the hidden gem.
The conservancy has partnered with the Women's Council of the Carolina
Art Association, an auxiliary group that supports the Gibbes, to
enhance and maintain the courtyard garden. The groups will conduct
their first workday today from 9 a.m. to noon, adding a mix of shrubs
and perennials to the space to accommodate shady and sunny areas
and keep the garden flowering nine months out of the year.
"This is a perfect example of how the conservancy works - partnering
with other organizations to beautify gardens and parks around the
city of Charleston," says Jim Martin, executive director of
the conservancy. "A beautiful garden is truly a work of art,
so it makes perfect sense for us to join with our premier local
art museum."
The courtyard garden is one of few public spaces on the Charleston
Gateway Walk, which connects private and public garden areas between
Archdale Street and Philadelphia Alley on the Charleston peninsula.
RECOMMENDED
HAVE
A REVIEW?
If you have a review or recommendation of a book, movie, restaurant
or local arts endeavor, please send no more than 150 words to
editor Ann Thrash.
Make sure to include your name and full contact information.
SC
ENCYCLOPEDIA
Slave
badges
Slave
badges served as the physical proof required to demonstrate the
legal status of slaves hired out by their masters. Laws controlling
such hiring began early, and badges or "tickets" were
mentioned by 1751, with wearing them mandated by 1764. With its
1783 incorporation, Charleston immediately passed badge laws. Although
other cities had similar laws, only Charleston badges have survived,
suggesting that it may have been the only city to manufacture and
sell them and to police their wearing. In 1800 laws became more
uniform, and the earliest surviving badges known date from this
year.
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By
around 1806 badges were valid for a calendar year and were sold,
at varying fees, in specific categories: mechanics, fruiterers (hucksters),
fishers, porters, and servants. Most badges bore the geographic
locator "Charleston." All sported a category, a number,
and a year. Surviving badges have holes for suspension since all
slaves, except servants, had to wear them. Badges were made of copper
of various shapes, depending on the design of the badge makers,
who were appointed annually by the city council. Round, diamond,
and square badges in differing sizes are known.
Enforced
until the end of slavery in 1865, badge laws required the keeping
of records and the swearing of oaths by those purchasing them, and
the laws stipulated punishments for failure to wear, produce, or
buy badges. As many as one-quarter of Charleston's slaves wore them
in some years, and the income from badge sales added significantly
to city coffers. By the end of the twentieth century, these throw-away
items had become highly collectible, often selling for thousands
of dollars.
--
Excerpted from the entry by Harlan Greene, who co-authored
a book on slave badges. To read more about this or 2,000 other
entries about South Carolina, check out The
South Carolina Encyclopedia by USC Press. (Information used
by permission.)
SISTER
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PUBLISHER'S
NOTE
Moving
on, but not moving on
With this issue,
we're sad to announce that Ann Thrash, who has served as our editor
since the founding of Charleston Currents in November 2008, is kind
of moving on to pursue some scintillating writing projects.

Thrash
|
We say "kind
of" because fortunately, you've not heard the last of Ann in
Charleston Currents. While you won't reap the fruits of her editing
labors each week, she'll continue to write her popular weekly column
ever Thursday.
We're grateful
to Ann for setting the publication's friendly, conversational tone
for Charleston Currents. We'll miss her skillful editing, but look
forward to reading more of her insights about the Lowcountry.
THE
LIST
New Charleston
app
If you've got
an iPhone, you'll want to download a brand new Charleston app written
by local resident Liz Rennie of MD Design.
The Charleston
Essential iPhone application has a wealth of information for locals
and visitors alike. Entries are subdivided into helpful categories
such as "kid friendly," "local favorite," "on
the water," etc.

Rennie
|
It's the first
iPhone app written by Rennie, who worked for several years with
media professionals in the tourism industry before she began writing
full time for online and print outlets. To access the $1.99 app,
simply
click here. Meanwhile, Rennie says these are five of the neatest
features of the Charleston Essential Guide:
Original
copy: Liz has written for several publications and now gives
app users some helpful and unique insight into a city she's written
about for years.
700 images:
Beautiful pictures of the Holy City flash through in sync with informative
copy. Users can view slideshows of different must-see attractions,
restaurants, shopping routes and more.
Free updates:
Anyone who purchases the $1.99 app will receive free regular updates.
The app store will notify the iPhone user when an update is available
and the user simply needs to OK the latest version.
Convenient
links: Web and phone links are built in to the app and can be
accessed by a quick touch of the screen.
Interactive
map: The map allows Google maps to coordinate the user's current
position in relation to any given destination. Walk, drive or call
for a taxi - simply let the app know the preferred method of travel,
and it will lead the way. A built-in taxi estimator will predict
the cab fare from a current location to anywhere in the greater
Charleston area.
QUOTE
On
being effective
"We immediately
become more effective when we decide to change ourselves rather
than asking things to change for us."
-- Stephen
Covey, author of "The Seven Habits of Highly Effective People"
(1932 - )
CALENDAR:
THIS WEEK
Stand
Up West Ashley: 7 p.m. July 19, Orange Grove Elementary
Charter School, 1225 Orange Branch Road. Stand Up West Ashley, an
effort of the city's Old Charles Towne District Task Force, will
have its first meeting to talk about needs and goals for residents
of District 9, the Old Towne area of Charleston. All community members
are invited to meet their neighbors and community leaders and share
their ideas and concerns about crime prevention, beautification,
livability, safety tips and more. More
info.
'Alcohol, Boat Chases, Shootouts': 6 p.m. July 21,
Charleston County Main Library, 68 Calhoun St., downtown. Author
James Morrison will talk about his book "Alcohol, Boat Chases
and Shootouts! How the U.S. Coast Guard and Customs Fought Rum Smugglers
and Pirates." During Prohibition, dozens of cargo ships filled
with liquor sat off the coast waiting for smaller, faster "rum-runners"
to speed their goods ashore. Morrison's book offers true tales of
that era and the efforts by the Coast Guard and Customs to match
wits and firearms with smugglers in every American port, inlet and
even on the Great Lakes. More info: 805-6930.
Youth
Theatre Camp: July 19 to July 30, Charleston Acting Studio,
915 Folly Road. Kids ages 8 to 13 can learn about acting, singing,
dancing and various aspects of production in a professional theatre
setting. The studio is the educational arm of Midtown/SheriGrace
Productions. Session one (July 5 to July 16) meets 10 a.m. to
2 p.m.; session two (July 19 to July 30) meets 9 a.m. to 1 p.m.
Both sessions will end with a musical performance for family and
friends on the second Saturday of camp. Registration/more info:
795-2223.
Revolutionary
War Tours: 4 p.m. Thursdays in July, Heyward-Washington
House, 87 Church St. The museum house will offer the special tours,
which focus on the connection the house and its previous residents
had to the Revolutionary War. Cost: $10 adults, $5 children (free
for Charleston Museum members). Reservations not needed. More info:
722-2996, ext. 235.
Food
and Farming Course: 6 p.m. to 9 p.m. Thursdays for nine weeks,
beginning in June. The Food and Farming Entrepreneurship Course
is offered by FastTracSC and Clemson Extension for those who are
interested in becoming food-system entrepreneurs (urban/rural farmers,
local food artisans, chefs/caterers, bakers, food media, processors,
etc.). Cost: $145. More info: elizabeth@lowcountrylocalfirst.org.
CALENDAR:
ONGOING AND SOON
Delicious
AND Good?: 6:30 p.m. July 28, Charleston Cooks, 194 East
Bay St., downtown. Holistic chef and gRAWnola
creator Ken Immer will lead a cooking class titled "Delicious
AND Good for You?" featuring easy recipes and ideas to raise
the "health quotient" of your kitchen without sacrificing
flavor or taking extra time and effort. Menu includes cucumber and
avocado soup, grilled vegetable pilaf with sprouted quinoa, summer
slaw with kale and arame, saucy Brussels sprouts, and Key lime pie.
Cost: $60. Register
online or call 722-1212.
(NEW)
Shark
Week: Daily July 31 to Aug. 8, South Carolina Aquarium,
100 Aquarium Wharf. A weeklong event for kids featuring all things
shark, including shark-themed dive shows, interactive activities
such as "Sharkeology" and "Shark Shapes," playing
in the shark cage, trips along Shark Alley, and the chance to get
photos taken in the mouth of a shark. All activities free with general
admission or membership. More info: 577-FISH (3474) or online.
(NEW)
Ready,
Set, Enroll: 10 a.m. to 6:30 p.m. Aug. 3, Trident Technical
College, all three campuses. Free event to get information on Trident
Tech programs, financial aid, enrollment, etc. Welcome sessions
will be held at 10 a.m., noon, 3 p.m. and 6 p.m. The three campus
locations are Main Campus, 7000 Rivers Ave., North Charleston (Building
410/Student Lounge); Palmer Campus, 66 Columbus St., downtown Charleston;
and Berkeley Campus, 1001 S. Live Oak Drive, Moncks Corner. More
info, including a list of suggested documents to bring: 574-6111
or online.
(NEW)
'Uncooking'
Demo: 6:30 p.m. to 8:30 p.m. Aug. 4, SieMatic Kitchen
Store, 444 King St., downtown. Slow Food Charleston will host an
"Uncooking" demo with raw-foods chef Helen Greenfield
of Johns Island. Tasting menu includes Raw Sprouted Organic Almond
"Mylkshake," Okra-Eggplant Crackers, Sweet Potato-Pineapple
Cookies, and Fair Trade Cocoa Stuffed Dates. Cost: $10 for Slow
Food Charleston members; $15 nonmembers. Reservations (required):
853-9120 or rsvp@slowfoodcharleston.org.
(NEW)
'Jaws'
on the Lawn: 7 p.m. Aug. 5, Liberty Square, downtown
Charleston by the South Carolina Aquarium. Watch the all-time classic
shark movie "Jaws" during the aquarium's Shark Week celebration.
Lawn area opens at 7 p.m. and movie starts at dark. Before the movie,
guests can interact with roving educators and watch an aquarium-made
short film on shark myths. Bring your own chair or blanket. Snacks,
sodas and alcoholic beverages will be available for purchase. No
coolers or pets allowed. Donations will be taken at the door to
benefit conservation efforts at the aquarium. More info: 577-FISH
(3474) or online.
CYP
Summer Soiree: 7:30 p.m. to 11:30 p.m. Aug. 6, Francis
Marion Hotel, corner of King and Calhoun streets. The Charleston
Young Professionals group will host its "Summer Soiree - the
Black Tie, Blue Jean Event," featuring food, drinks, networking
opportunities, giveaways and music from DJ Doug in the Carolina
Ballroom. Cost: $60 CYP members, $75 nonmembers. Tickets/more
info.
FOLLOW
US ON TWITTER
We encourage you to follow us through Twitter
@chascurrents.
FOCUS
ARCHIVES
9/2:
Graul:
Lowcountry Loc 1st
8/30: Pearce:
Pro terminal
8/26: Roof:
Great tax credit
8/23: Rawl:
New education
8/19: Peters:
Getting lead out
8/16: Frazier:
Magnolia gardeners
8/12: Myers:
Redux art
8/9: Ginn:
Opportunity Next
8/5: Barnette:
Hedwig show
8/2: Deaton:
Lured back
7/29: Hannah:
SCRA center
7/26: Parezo:
Personal chefs
7/22: Bender:
Shark Week
7/19: Witty:
Growth in down market
7/14: Carroll:
Networking
7/7: Blanchard:
Financial planning
7/1: Shaffer:
Picky Eaters Group
ANN
THRASH ARCHIVES
9/2:
Tail-wagging
and -gating
8/26: Urban
gardening
8/19: Nirvana,
Class of '14
8/12: History
is interesting
8/5: Robert,
Variety Store
7/29: Lazy?
Boiled peanuts
7/22: Purple
Toes book
7/14: Art
opens doors
7/1: Lots
to do on 4th
6/24: Ways
to nab skeeters
6/17: Dump
the Pump, more
6/10: Lots
to do locally
6/3: Dancin'
for dollars
ANDY
BRACK ARCHIVES
8/30:
Gulf
pix make impact
8/23: Thank
a teacher
8/16: Pharmacy,
juice
8/2: Cherry
juice, Gardner
7/26: Biden
on Hollings
7/19: About
Turkey
7/7: Campaign
trash
6/28: Impatient
electorate
6/21: Haley's
thin record
6/14: Daddy-daughter
trip
6/7: Gulf
spill report
PETER
LUCASH: BUSINESS INDIGO
7/14:
Tech
After 5 hits Chas
7/1: TwelveSouth
scores praise
5/27: Facebook
on privacy
5/13: Spark
Charleston, more
4/22: Green
Wizard, more
4/1: Encouraging
biz signs
3/18: Biz
fair, CED venture
3/4: Lowcountry
tech hub
2/4: Advice
on working with Boeing
1/21: Co-working
group
1/7: Free
library text questions
LIST
ARCHIVES
9/2:
5
great preachers
8/30: 5
local runs
8/26: 5
great cookbooks
8/23: Creative
five
8/19: 5
local blogs
8/16: More
plaudits
8/12: 5
local dog romps
8/9: New
heritage sites
8/5: 5
around Chucktown
8/2: Bedside
reading
7/29: Five
for fall
7/26: Hollings
library
7/22: Wine
+ Food fest
7/19: New
Chas app
7/14: Chas
at top
7/7: SC
films
7/1: Keeping
cool
|